Who we are
Since 1933, Munir Sukhtian Group has taken great pride in each company within our portfolio. Some are large establishments, others smaller entities, but all move forward with unwavering enthusiasm and a commitment to excellence in their respective industries.
What began as a family business continues to be guided by a family culture. Over the years, our family has grown to include employees, partners suppliers, and customers. Like any healthy family, we understand the importance of giving individuals the freedom to excel in their own way. By regionalizing our organization, day-to-day operations are led by subdivision directors and team leaders, while senior management focuses on long-term strategy and discovering new opportunities.
The true measure of our success lies in the continued achievements of our enterprises, expanding markets, and evolving to meet the dynamic needs of the region. MSG has launched new companies to address emerging trends and industry demands.
We deliver high-quality products and services across diverse sectors, including Pharmaceuticals, Fast-Moving Consumer Goods (FMCGs), Medical, Veterinary, Agricultural, Chemical, Water & Environment, and project-based lines such as Communication & Security Systems, Renewable Energy and Water Treatment solutions.
With a dedicated team of highly experienced professionals, MSG is committed to expanding its services on an international scale. Our management team brings extensive global experience to support operations worldwide, ensuring we have the resources and expertise to deliver projects from conception to completion.
Recognizing that outcomes matter in today’s competitive market, MSG is performance-driven, inspiring all personnel to exceed expectations. Strong performers are consistently rewarded through a variety of benefit and incentive programs across all operations.
Our Mission & Vision
Our Mission:
We are committed to the continuous development of innovative solutions that serve humanity by delivering high-quality, differentiated, and cost-effective products, while upholding a strong commitment to social responsibility.
Our Vision:
To achieve international leadership in our areas of expertise by driving sustainable growth through innovation and collaboration.
Our History
Over the years, Munir Sukhtian Group’s independent and associated companies have grown to become one of the region’s most extensive and diversified business groups. The Group provides integrated solutions across manufacturing, trading, marketing, distribution, services, and contracting, with an expanding international presence.
We are committed to advancing innovative solutions that serve humanity by delivering high-quality, differentiated, and cost-effective products, while maintaining a strong commitment to social responsibility
1930’s
As an entrepreneur, Munir Sukhtian - a pharmacist graduated from the American University of Beirut - established a neighborhood pharmacy in Tulkarm, Palestine back in 1933. Later on, his enthusiasm and passion have turned this modest pharmacy into a pioneering manufacturing and distribution organization.
1950’s
The official trading business line in Fast Moving Consumer Goods (FMCG) was established, followed by Chemical, Agriculture and Veterinary business lines. Since then, a rapid growth and distinguished successive years have been achieved. Nowadays, we are considered among the first companies to serve the community with a variety of products.
1960’s
Established in 1969 on the outskirts of Bethlehem, Beit Jala Pharmaceuticals (BJP) became the first pharmaceutical manufacturing plant in Palestine. Today, BJP is a GMP- and ISO-certified pharmaceutical manufacturer with an expanding international footprint, exporting products across the MENA region, Europe, Central Africa, and Southeast Asia.
Through decades of accumulated expertise and the commitment of its highly skilled professionals, BJP has continued to strengthen its position and achieve sustainable growth within an increasingly dynamic and competitive global pharmaceutical market.
1970’s
The first manufacturing plant for Fast-Moving Consumer Goods (FMCG) was established in 1970 in Abu Alanda, Amman, under the name Household and Toiletries Manufacturing (HTM). The facility was founded to provide high-quality personal care, healthcare, and home care products. Today, HTM is a GMP- and ISO-certified manufacturing company that produces and exports household and toiletry products to numerous international markets, reinforcing its strong global presence.
Among HTM’s most notable achievements was the launch of the HIGEEN® brand, which became one of the company’s flagship introductions to the market. Since its establishment in 1971, HIGEEN® has maintained a leading position in the health, beauty, and skincare sectors across Jordan and the Middle East.
Driven by the flexibility to adapt to evolving market demands, the Group continued expanding into new sectors. In 1973, the Communication & Security business line was established, becoming the first in the region to introduce C3I (Command, Control, Communications, and Information) Systems. This division has continued to play a vital role in providing both public and private sector organizations with advanced security and communication solutions that meet the highest international standards.
1980’s
Our commitment to excellence has positioned our products among consumers’ daily essentials. In response to evolving market demands, our FMCG division continues to expand its portfolio through the development of new families of high-standard products.
1990’s
In line with GMP guidelines and our vision to expand our manufacturing capabilities, a new Household and Toiletries Manufacturing (HTM) plant was established in Irbid. The facility specializes in the production of aerosol, tablet, and liquid solution products, including insecticides, disinfectants, and air fresheners.
Today, the plant is an ISO-certified manufacturing facility that produces and exports products across the MENA region, Europe, Central Africa, and Southeast Asia. HTM was also the first company in the region to introduce hand antiseptic gel preparations to the market. With its distinguished formula enriched with vitamin beads and glycerin, HIGEEN® Hand Sanitizer provides protection, moisturization, and freshness for the hands. Supported by a variety of fragrances, the product continues to maintain its innovative edge and strong market presence.
Recognizing the growing challenges related to natural resources, particularly water scarcity in Jordan, MSG identified the need to provide sustainable solutions in desalination and water treatment. In response, the Group established the Water Treatment & Environmental Science business line to support industries and communities with advanced water treatment solutions and environmental pollution prevention systems.
This division is supported by highly specialized engineers and technical teams qualified to accurately diagnose challenges and deliver efficient, reliable, and sustainable solutions tailored to client needs.
2000’s
To maintain sustainable growth and long-term stability, we have continued to drive organic expansion by enhancing our production capabilities, responding to evolving market demands, and increasing our market share, while simultaneously introducing new business lines across local and international markets.
2010’s
Sukhtian for Power, Water & Environment Co. was established in 2011 as a contracting company specializing in water projects. Over the years, it has grown to become one of the leading companies serving the water sector in Jordan and the wider region.
As part of its ongoing expansion strategy, Household and Toiletries Manufacturing Co. (HTM) acquired a third manufacturing branch in the Zarqa area in 2014. The facility was modernized and equipped with advanced high-capacity technologies to support increasing market demand.
Further reinforcing Munir Sukhtian Group’s regional and international presence, Sukhtian Pharma Co. was established to deliver high-quality
pharmaceutical products to the local market while expanding its reach across the MENA region, Europe, and future markets including the United States
Driven by a long-term vision for sustainability and innovation, MSG has also expanded into the renewable energy sector, providing advanced solutions that strengthen energy security in Jordan and neighboring markets while supporting the transition toward a cleaner and more sustainable future.
2020’s
During the COVID-19 pandemic, Munir Sukhtian Group (MSG) demonstrated its commitment to public health by delivering essential hygiene and sanitation solutions through its leading product families, including HIGEEN®, Killgerm®, and Zeal®. HIGEEN® hand sanitizers became a trusted solution in supporting community protection across the region
OUR GLOBAL PRESENCE
Letter of Chairman
It is with great honor that I introduce Munir Sukhtian Group (MSG), a diversified group of wholly owned companies, business ventures, and strategic partnerships operating across Jordan and the wider region. Each company within the Group strives to be a leader and innovator within its respective industry, driven by a commitment to excellence and continuous advancement.
Built upon the core values of integrity, ambition, and long-term vision, Munir Sukhtian Group continues to strengthen its market presence, invest in its human capital, and uphold the principles and ethics that define our organization. We embrace a culture of empowerment and knowledge-sharing, investing in the best systems, resources, and talent required to achieve excellence across all our operations.
Today, I am proud to say that Munir Sukhtian Group is widely recognized as a leader across its diverse sectors and business interests. We remain committed to delivering the highest standards of quality, innovation, and customer satisfaction in everything we do.
Nidal Sukhtian
Chairman and Chief Executive
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